Latest Job :Loyalty Programs Specialist at Vodacom - Dar es Salaam,

Loyalty Programs Specialist

Role Purpose

Description

The Loyalty Programs Specialist is responsible for E2E execution and optimization of the Loyalty strategy within Vodacom covering from (partners acquisition, engagement & retention), modelling, insights analysis and reporting. This makes this role’s core purposes being

Overall execution and optimization of Loyalty Programs across Vodacom
Developing tactical Loyalty propositions to enhance the existing programs and drive value to our customers
Drive actionable commercial insights and direct on how to be acted upon for Loyalty Programs
Develop and execute the E2E Loyalty Partners management proposition (On-board, Engage, Retain)

Key Accountabilities And Decision Ownership

Execute the Vodacom Loyalty Strategy with custom proposition to optimize the program and drive additional value to customers
Perform analysis with actionable insights on the program to ensure RoI in-terms of Customer Retention and Activity
Manage E2E Loyalty external partners and marketing services suppliers
Consistent monitoring of the Loyalty Program Performance with support from Finance teams.
Work with Region Teams to create regional specific loyalty campaigns to drive more value to the customer

Key Performance Indicators

Engaged base (engaged customers as % of base)
Engaged customers ARPU & Active (Engaged vs Non Engaged)
Strong external partners network to support Loyalty initiatives
Maintain overall liability value within approved margin

Core Competencies, Knowledge And Experience

Excellent analytical and logical reasoning skills translated from consumer insights
Excellent communication skills
Strong stakeholder management skills
Ability to anticipate customer, competitor and market dynamics
Able to challenge the status quo

Must Have Technical/professional Qualifications

Bachelor degree in Business Administration, IT, Economics, Marketing or its equivalent.
Strong analytical skills and business acumen.
Build and maintain relationship with key stakeholders in the value chain.
Telecommunications experience would be advantageous.
Strong SQL skills with experience in relational OLTP database models (OLAP is a plus)

Job Responsibility

Plans and executes tactical campaigns, in line with the base growth and retention strategy and marketing concepts, with a good understanding of how they impact customers� perceptions and brand experience;
Manages the scheduling and rules that determine message deployment and takes direct ownership for message performance;
Understands the customer lifecycle concepts and uses them to help resolve problems and identify solutions to gain commercial improvements;
Uses learnings to make recommendations around areas of opportunity related to customer experience and actions to drive performance and improvement;
Ensures all marketing activity reflects our brand strategy and tone of voice and that all communications are legally compliant and drive a positive response (careful management of call to action and message impact is essential);
Delivers complex marketing tasks or small projects in order to drive revenue from the market and execute them through the sales teams;
Collaborates across company and functional teams (e.g. Operations, Brand, Finance, Regulatory, Technology) to ensure smooth delivery of targeted communications and campaigns;
Adopts best practice processes/procedures with focus on customer and brand experience.

Skills

Modern Marketing Leadership

Data Analytics and Insights

CVM Campaign Development and Management

Always on Marketing